About us

Aurora Cole Apparel started in Los Angeles. The idea has always been simple: we aim to create comfortable basics that feel good and are easy to wear. And so we designed our collections with pieces that fit into daily life without effort. Los Angeles is always alive and moving. Going around we strongly felt the need for pieces that are minimal and clean.

Our brand is not built around hype or constant trends, but for people who like simplicity and comfort. And our inspiration comes more from the people walking around the city, going to work, doing errands, and living normally.